Surfboards are fun. Small, medium, fat, wide… We make em by hand. You ride em with your feet. Not really a business venture, but a super duper SAME SAME SAME side project to another side project to another side project. 

Find out what you like and go with what works for you. We’ll be here on the sidelines if and when that time comes. 

Not quite here, not quite there, and definitely not spending our 9-5 mowing blanks. We’d rather be at the beach or in our atelier far away from resin fumes and foam dust… 

Board designs have history and so many wonderful stories to be shared. We don’t obsess over nuances we pull from the past, nod to the now, and wink at the future. We believe in balance, and surfing gives us a fraction of that.

Our SAME SAME SAME surfboards will make you surf better, faster, and help you find your soulmate. Our books are open and we are proudly serving ourselves first. Why go with the best when you can go SAME SAME SAME…

See you in the lineup… or not.

Welcome to the soft launch of our obscure project — where ideation meets execution with a bit of patina sprinkled in. Our vision was born from the belief that design objects should not just sit in the corner of our spaces collecting dust. They’re meant to live, breathe, and spark joy in the everyday.

SAME SAME SAME STUDIO is a canvas of ideas and creations in constant flux. We bring playful and slightly off-kilter concepts to life through works that challenge convention and celebrate imagination.

At the heart of our efforts is a cross pollination between cultural nuances and low impact practices. Think of your favorite designers-we are the SAME SAME SAME but just a little bit different. Think of your favorite skin products or even apothecary… SAME SAME SAME but just a little different etc etc

Our objects are playfully reflections of what moves us-curated from our travels the neighborhoods of Los Angeles, the boroughs of New York City, and on through the bustling night markets of Eastern Asia. Nothing new or out of the ordinary, SAME SAME SAME STUDIO is about following the side street adjacent to the straight and narrow. 

We hope to share our wanderings, wonderings, and mischief behind objects we create.

Welcome home.

Took a drive up the coast to SF and got to dive into the underworld of reclaiming garments at the bins. Sorted through piles of discarded textiles and came away with a solid haul—blank shirts, hoodies, sweatshirts, and a few other pieces ready to be reimagined. 

Nice to see people from all walks of life giving things a second spin. For this project, there’s really no other way but to dig through the bins. Sure, we could’ve ordered hundreds of blanks, hit the minimums, and gone all in with a big screen printing run. But that’s not the approach we were going for. Instead, we rolled up our sleeves and did it ourselves — learning through trial, error, and a few charming blunders along the way.

So here’s the scoop step by step on our first run of goods: 

Drive up to the bins (probably went to four up the coast)

Pick a buncha items

Go to a laundromat immediately and wash and dry all items on high heat

And bam… we got units and units of reclaimed textiles to play with

Place emulsion on silk screens 12 hours in advance of printing

Get a few graphics going and printed out at staples on transparency 

Pass off said graphics to be burned with an exposure unit

Then off to printing at the atelier 

Mixing and matching shapes, turning screens sideways, upside down, pressing ink through the screens, then cleaning them off

Yeah, it’s a bit of a messy endeavor, but we powered through 100 units for friends and family

More soon. Be well…

Kind of a hoot to be in the mix of a bustling city with events firing off at different corners throughout the waking hours. Coming from a quiet nook of the west coast, this cultural mashup was is a bit of the draw in my migration eastward.

Something to look forward to each year is the run of Lunar New Year events. 2025 falls on the year of the snake starting on the 29th of January and as always events extend out into the following two weeks. Traditional dances and performances alongside fireworks take up most of these spaces.

Here’s a few images from Queens Museum and The Queens Botanical Garden:

On the art front, there’s been new exhibitions at Chelsea galleries, The Guggenheim, and Pioneer Works. Sonia Delauney’s work at The Guggenheim stood out as she was highly influencial during the era of Orphism in France. Her contribution to the movement during the early 1900s left an indelible mark in French art.

Pioneer Works currently has a few exhibitions up and one by Yehwan Song digital media works blending moving pictures, still images, and graphic design. Though not an art historian or critic, it’s safe to say that it’s some of the most engaging work seen so far this year.

I kicked off the New Year in Tokyo, then ventured south toward the island of Kyushu, with a detour to the Philippines for some surfing and a wedding along the way.

Japan is by far the most efficient and adventurous country I’ve had the privilege of experiencing. On this trip I took trains, flights, and even hopped in a van southward with an old friend.

A few weeks in advance, my friend Rimo invited me to participate in an art fair in Tokyo his publishing company was involved with. Had a blast creating a catalog of images along with my friends from Europe, NYC, and LA. 

Of course, the food was a highlight. Osaka and Fukuoka are top-tier cities for their culinary prowess. Although I’ve ate my way through Osaka a few times (including on this trip) I got to explore Fukuoka’s vibrant food scene full of things I’ve had in Tokyo, but a little different and ‘better’. Another mid expanding stop was Kobe where my buddy Jack and I had a steakhouse dinner and stocked up on Kobe beef for our road-trip south. Just 45 minutes by train from Osaka, Kobe proved to be a worth while detour.

As we made our way south driving through Awaji Island we stopping by some Tadao Ando structures. Japan’s landscape is dotted with incredible structures, and Tadao and Kengo Kuma are two architects in Japan that you’ll hear of often.

This journey also brought me to Hiroshima for the first time. There was something eerily quiet about the place, like a distant memory. The wide streets and modern developments gave it a European ambiance, but on a smaller, quieter scale. Hiroshima doesn’t have a ton of well known attractions besides the Peace Dome, but I’m glad I got to check it off my list. I think I’ll return in the warmer months to experience it in a new light.

And then there were the onsens and sentos. After a long layover on the way to Manila, my buddy Joey and I found a hidden gem at the Niigata airport—an on-site sento where we soaked in the warm waters, the perfect remedy to kill time between flights. On the other side of Japan’s bathing cuture, Beppu provided much needed warmth of sulfuric hot springs. The cream of the crop was a mud bathhouse just up the hill outside of town near what are known as the ‘Hells of Beppu.’

All in all, this winter trip ranked high up there in my trips to the islands. Mostly because I got to explore the southern islands by way of van. Although winter roadtrip isn’t so ideal, it was a blast to go South West in Japan and experience something new aside from the run of the mill Tokyo trip.